Completes BPA Worldwide Initial Business Publication Audit
SHELTON, CT, 10/5/20 – Oncolytics Today has completed its BPA Worldwide business publication audit.
Glenn J. Hansen, BPA Worldwide President, praised Oncolytics Today for voluntarily opening its records to independent verification and documentation of its circulation data.
Hansen pointed out that the audit facilitates the buying and selling of advertising space. A BPA Worldwide report provides advertisers and agencies with assurance that what they choose to invest in does, in fact, reach target audiences for specific ads. The BPA Worldwide audit also helps media companies by documenting the quality of their audiences.
Copies of the initial BPA Worldwide audit report for Oncolytics Today are available from BPA Worldwide or the publisher.
Oncolytics Today will be issuing semi-annual Brand Reports.
BPA Worldwide conducts its circulation audits on an annual basis following accepted auditing procedures. In addition to verifying exact counts of recipients, BPA Worldwide also documents that they are qualified in the markets served by the publications.
View the full Press Release HERE.